Thursday, May 20, 2010

To whom it may concern:

For the individuals who still don't understand what this League thing is all about, I hope his explanation answers your questions.

Ladies and Gentlemen,

We give you J. Scott

As people, technology, and climates consistently change around us, there is always an appreciation for something that remains true, for something that remains honest to its core values while also being innovative enough to adapt to the ever changing world around us. The Ivey League embodies this lifestyle, drenched in creativity and innovation and founded on principle and ambition.

Helen Keller said that the most beautiful things in the world cannot be seen and cannot be touched. They are felt with the heart. And this is what this IVL movement is about. Heart; It is about raw emotion fueling ambition on the pursuit of excellence. IVL looks to relate to everyone via emotion, experience, and style. Through our emotion, experience, and style we look to be THE trendsetters for our generation. Yes, we are a generation that has been neglected, but we are also a generation that can uplift ITSELF, if no one else will. Through all of our generation's mishaps we are still beautiful and still young and still trying to find our way. IVL will speak to this generation, our generation, through our emotion, experience, style, and artistry.IVL is a movement. A movement that refuses to be held to the standards of the majority...

To sum it up, force us to pick a lane, and we will find a runway.

I couldn't have said it better myself...-

4 comments:

  1. And that is the value of a top tier liberal arts education. Great way to articulate your vision! Keep pushin

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  2. brand summary written. start the marketing campaign. nuff said.

    ReplyDelete